Rebranding to the Levinsky market
The project talks about the branding of the market, inspired by the history of the people
who arrived when at the state was built
and lived the market area.
Overview
BRANDING
The design and graphic language I created for the Levinsky market could easily be integrated with the style currently in the market.
AUDIENCE
Young people who come to hang out and adults who come for shopping.
AUDIENCE HISTORY
When the state was built,
new immigrants from Iran settled in the market area,
they added to the market
the tastes and smells of Persian kitchen.
CONCEPT
The concept I chose for the market is authentic Persian.
I delved into the field of architecture and the buildings that exist in Iran which have unique tiles that belong to Persia. Inspired by these tiles,
I created a Persian tile
for branding.
COLORS
The colors of the Persian tile match the Iranian architecture and also incorporate a more innovative and contemporary direction.
