The branding addresses the target audience who are volunteers (psychologists/ psychological social workers.)

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In addition, survivors of the "Nova party and the October 7 disasters" focusing on the 20-40 age group.

CONCEPT

The concept is "support".

The campaign talks about an association connected to the events of October 7th.

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The focus is on recruiting volunteers and registering survivors in need of psychological assistance and support through support circles that will be established in branches throughout the country, and will align the mutual help that the association wants to provide through giving, also receiving assistance in this mental area.